Color Highlight Style Guides
Company
Pair Eyewear
Timeline
2 weeks
Project type
Product Launch
Deliverables
Challenge
Design compelling creative assets for a Style Guide Campaign that would showcase the versatility of our accessories with each new Color frames. Efficiently create a Campaign assets for each new Color Frames.
Goal
Design and implement a visually striking cross-channel campaign that would highlight product compatibility while driving upsell opportunities across our digital platforms. Project deliverables included CRM assets, Social media assets, and a custom landing page
Solution
Developed a flexible design that translated seamlessly across email, social, and web platforms. Enhanced the landing page experience with video integration to create an immersive product showcase, while ensuring the visual framework could be efficiently adapted for all the new Colors launched.
