Jira Reimagined Social Campaign
Company
Atlassian
Timeline
3 weeks
Project type
Ongoing Campaign
Deliverables
Challenge
Create a visual identity system for a big product shift that was still taking shape. I and my team translated an ambiguous brief into a cohesive, flexible campaign language while reflecting Atlassian's roots.
Goal
The goal was to reconnect with the developer audience that Atlassian had cultivated in its early days, while establishing a distinctive visual direction for the campaign.
Solution
We developed a visual system grounded in developer/coding concepts. We paired the system with a narrative-driven approach, creating campaign assets that brought the story to life across formats and strengthened the connection with the developer community.
