
Spider-man Collection
Challenge
Navigate and successfully implement both Disney/Marvel Guidelines and Pair's brand guidelines while creating assets for the Spiderman collection release. The project required careful attention to maintain the integrity of both brands within a limited timeframe.
Goal
Design and execute a collection of assets that would honor the classic Spiderman aesthetic while incorporating Pair's playful branding, ensuring compliance with both sets of brand guidelines across all marketing materials.
Solution
Successfully created a suite of marketing assets that bridged both brand identities, capturing Spiderman's iconic style while maintaining Pair's distinctive voice. The final deliverables honored both brands' guidelines while delivering engaging, cohesive content across multiple marketing channels.