Pair Eyewear Holiday Sale
Company
Pair Eyewear
Timeline
2 months
Project type
Large Sale Campaign
Deliverables
Challenge
Create a cohesive festive identity for a two-month holiday campaign period while maintaining visual interest and brand consistency across multiple promotional phases.
Goal
Design and implement a scalable campaign system that could support distinct promotional phases while maintaining a unified holiday theme. The campaign needed to deliver consistent messaging and visuals across all customer touchpoints.
Solution
Developed a master holiday campaign identity that was strategically divided into four distinct phases, each with its own sub-identity while maintaining overall brand cohesion. As the sole graphic designer, I created a comprehensive system of assets that could be efficiently adapted across all channels, including email, social, print, and web platforms.
